Sprints & Recipes

Sprints & Recipes is Groove’s agile-based approach, designed to set a new rhythm and raise the standard of digital delivery.

Approach

Sprints & Recipes for fast, focused, and flexible project delivery.

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Sprints

A sprint is a two-week cycle where we move from blank page to delivery. Each sprint is dedicated to one clear goal, whether that’s strategy, design, or development, so you get results quickly and without distractions.

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Recipes

Big projects need more than one sprint. That’s where Recipes come in. They are carefully designed combinations of consecutive sprints, lined up in the right order to take you from first idea to launch in weeks, not months.

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The Power of Both

On their own, sprints deliver focus and speed. Combined as Recipes, they create a proven framework that ensures clarity, consistency, and momentum, setting a new standard for delivering digital projects.

01.

Kick-off workshop

De Kick-off Workshop zorgt ervoor dat elk project begint met helderheid en momentum. In een gefocuste sessie van een halve of hele dag brengen we alle stakeholders aan één tafel en doorlopen we ons bewezen framework. We definiëren de scope, stemmen de doelen af en brengen de pains en gains van de doelgroep in kaart.

Kick-off workshop
02.

Research Sprint

The Research Sprint turns assumptions into certainty. Over two weeks, our CRO, SEO, and performance specialists dig into the data to uncover what already works and what doesn’t. We combine this with market, competitor, and keyword research to get a full picture of the landscape.

Research Sprint
03.

Brand Sprint

The Brand Sprint defines how your business looks, feels, and speaks. In two weeks, we will create a complete identity system that balances strategic positioning with creative execution. From logo and colors to tone of voice and messaging, we ensure that the brand reflects your values while connecting with your audience.

Brand Sprint
04.

Content Sprint

The Content Sprint provides the assets that make your brand tangible. In two weeks, we will create professional photography, video, and copywriting that connect your identity with your audience. Every piece of content is designed to work across your website, campaigns, and growth funnels.

Content Sprint
05.

Design Sprint

The Design Sprint transforms strategy and brand into a working prototype that shows exactly how your digital experience will feel. In two weeks, we will map user journeys, design key interfaces in Figma, and validate them with user testing. For larger projects, we run multiple Design Sprints, each focusing on a set of pages, flows, or components.

Design Sprint
06.

Build Sprint

The Build Sprint is where design comes to life. Our developers translate prototypes into a fully functional, responsive website or platform. Each sprint covers a defined part of the project, such as core pages, CMS structures, or API integrations. For most projects, multiple Build Sprints are stacked together to ensure that every feature is implemented with care and tested thoroughly.

Build Sprint
07.

Launch Sprint

The Launch Sprint ensures that your digital experience goes live without surprises. In the first week, we prepare everything behind the scenes: implementing server-side tracking, executing an SEO migration (if applicable), and testing the platform across devices, browsers, and screen sizes.

Launch Sprint
08.

Growth Sprint

The Growth Sprint is where we lay the groundwork for long-term growth. In two weeks, our specialists will set up the full growth stack: paid campaigns, SEO structures, CRO improvements, and marketing automation. This sprint is not about short-term wins, but about creating a scalable system that can be managed and optimized over time.

Growth Sprint
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